Put On Your Beer Goggles: Jessica Simpson Endorses Vitamin Beer

Jessica Simpson is the new face of Dallas Stampede Light Plus beer. And luckily, the more beer people drink, the better her face will look!

This beer is no ordinary beer though... it's packed with vitamins. That has to be an idea dreamed up in a college dorm room.

You know the beer's got to be good, though, since Simpson only endorses the best -- namely zit cream and hair extensions. The Envelope, a Los Angeles Times entertainment blog, explains the deal:

The beer gig is not all suds and glamour. Simpson also has received a reported 15% stake in the brewing company.

 

"She's the face of the brand now," Lawrence Schwartz, Stampede Brewing Co., president/CEO, said in the Dallas Morning News.

 

Stampede's intriguing marketing will focus on the brew's vitamin content, cleverly referred to as "functional additives." Wow. What's in there, Viagra?

Viagra in beer??? Now that's a fun and function idea college students could really use!